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The folks over at NewsGator have seemingly given up on consumer news feed syncing and have ceded to the superiority of Google Reader.

First it was NewsGator’s Windows syncing feed reader Feed Demon that got the switch from NewsGator syncing to Google Reader syncing. Now its the Mac client’s turn and the esteemed reader NetNewsWire has now switched syncing services too. Yeterday’s announcement by NewsGator states that its will be taking its NewsGator Online news feed reading and syncing service offline by the end of August. This leaves little time for NetNewsWire to fast track a stable switch to Google Reader syncing, but yesterday the first public beta of NetNewsWire 3.2 was made available.

There are a few differences between how NewsGator and Google Reader do their syncing. Notably Google Reader does not support folders within folders, which poses a problem for people who have organized their feeds in such a way. ‘Flagged’ items in NetNewsWire get transplanted as ‘Starred’ items in Google Reader, but the ’shared’ and ‘liked’ features are not supported yet.

Beyond the big change of where feeds are synced to, the new version supports sending articles to InstaPaper, sports a fancy new icon and has had a general code cleanup to boot. Being able to sync to NewsGator is not even an option anymore (due to NewsGator stopping their service) and neither is the previously available alternative option of syncing to .Mac or an FTP site. The Clippings functionality is also currently missing in action; they haven’t been deleted, but there is no way to access them.

Not all users are happy with the new beta, as can been seen on the NetNewsWire forum. NetNewsWire was originally a paid application, which was then turned into a free application by NewsGator. The new beta contains a relatively large ad embedded in the bottom left of the window. In the future, this can be turned off with a yet unannounced payment system of some sort, which of course has some people up in arms. While one can usually say “just stick with the existing version” this won’t apply beyond August when NewsGator shuts off its sync servers. But for a syncing service without any monthly fees, you’re always taking this risk. Personally, I’m happy to switch to Google Reader and can cope with ads. Developers need income too!

An updated version of NetNewsWires for the iPhone/iPod touch is also in the works that will support Google Reader syncing. The release date for this is currently unknown. For those that are interested, you can follow the progress of the new betas at nnwbeta.com and even follow the developer’s twitter account recounting the coding work.

While PC users sweat, complain and ponder which over-priced version of Windows 7 they’ll be forced into buying to fix everything wrong with Vista, most Mac users are likely licking their chops at what Snow Leopard will bring, and how little it will cost.

You’ve heard it’s cheaper, faster and even more stable than ever before. Though Apple has stated that, beyond a few high-profile features like a new version of Quicktime, Snow Leopard is more of a maintenance upgrade for Leopard users, rather than the feature-packed blockbuster we’re normally used to with a full version number upgrade. You might call Snow Leopard a comprehensive tune-up.

As is almost always the case with Apple, though, it’s those little tune-ups to Mac OS X that can make all the difference in your daily computing experience. If you happened upon the Snow Leopard Enhancements and Refinements page on Apple’s Web site, you no doubt found at least a handful of things that brings a smile to your face.

Sure, I’m looking forward to a speedier, fully-Cocoa Finder, a fancy new version of Quicktime, and a faster, much smaller OS X installation just as much as the next guy. But of much more interest to me are all of the minor tweaks that will make more of an impact in my daily routine.

Gamma Update

For starters, and one thing near and dear to my heart; Apple has chosen to change the default Gamma from 1.8 to 2.2. For many users the benefit may not be obvious. If you’ve ever noticed photos and graphics on the Web that appear much lighter or washed out than the ones you have on your Mac, it’s because Windows, the Internet, and most television content standardized on Gamma 2.2 long ago. With Snow Leopard, Mac users will enjoy more consistent color across platforms by default.

Finer Finder

iStat calendar menu feature

The Finder’s menu bar clock will soon show the date alongside the time. You can do this now with a finicky hack, but it’ll be handy to turn it on and off with the click of a button. One thing I wish Apple would add here is the ability to display a small calendar with clickable dates that launch iCal without using any third-party utilities, such as iStat. Baby steps, I guess.

Another minor Finder annoyance are the window sidebar headers: Search For, Devices and Places. They can be turned off in Snow Leopard. I always found them to be uselessly taking up space, since I don’t use the search feature, and rarely require Devices and Places. This leaves room for three more folder shortcuts in my sidebar without resizing the window. Adjusting the size of icons via a small slider in every Finder window, saving a trip to the View options window, will be a small, but welcome addition as well.

Apps and Utilities

iChat will see numerous improvements under Snow Leopard such as a lower bandwidth requirement, as will Preview, which will offer improved image scaling and an annotation toolbar. Preview is one of those apps that most users overlook. But if you take the time to investigate, you’ll find it to be quite a powerful and useful little app. For many consumer users, there’s no need to download Acrobat Reader because Preview actually offers more features.

File sharing via Airport Express will be improved for local network users. If you have a Mac acting as a file server over an Airport network, it will continue to share those files, even if the host Mac goes into sleep mode. And now your Airport strength meter will display the signal strength of all available networks before you connect to them. Nice!

Internet Improvements

Safari isn’t the only Internet app Apple has been working on. Mail and iCal have received some much-welcomed improvements, too. Mail’s ability to reorder mailboxes in the sidebar is enough to quench my thirst alone, but I won’t complain about the speedier display of messages, and improved HTML mail composition thrown-in for good measure. iCal will also make it easier to set up your Gmail or Yahoo calendars, and being forced to open a new inspector window for each task will be a thing of the past. While business users will surely love Microsoft Exchange support, most-everyone else could care less; these modest changes will give everyone something to feel warm and fuzzy about.

In Conclusion

While none of these features are game-changing, they’re all extremely useful. In my eyes, they’re much more sexy than Cocoa Finder, OpenCL, Grand Central Dispatch, smaller installation size, and the other big-ticket items. These little features are the ones I’ll interact with on a daily basis, along with faster start-up and shut-down times. I liken it to the cup-holder locations in a new car — it doesn’t mean a lot on its own, but if done poorly can certainly sway your buying decision whether you realize it or not.

For a $29 upgrade price for Leopard users ($169 for non-Leopard users), you’re getting some stunning under-the-hood improvements, and some pretty darn nice refinements that may not be typical Apple front-page news, but are incredibly useful. Finely tuned indeed.