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Google is obsessed with speed and efficiency. What other company would care so much about performance that it would create a super-minimalist homepage, build its own Web-centric operating system and also revamp its search algorithms?

Now Google is bringing its obsession with speed to the masses by launching a new tool to help Web site owners improve the loading time of their sites. Google Site Performance, now available as part of Webmaster Tools Labs, analyzes your Web site and provides data on the average load time, graphs out how your site has improved or slowed down over time, generates reports on specific pages, and, best of all, offers suggestions for speeding up your Web site.

The last piece is the most important. Google derives revenue from advertising, and as we’ve explained before, the more you’re on the Web, the better for Google. Slow-loading pages, however, delay you from viewing or clicking on a Google ad, affecting revenues.

Sometime soon, Google Search may incorporate site speed into its rankings. It would only make sense to have a tool like this to prepare Web site owners for that addition. The tool itself is simple, but we shouldn’t forget its indirect impact on the search giant’s bottom line.

Image Credit: Mike the girl via Flickr (Flickr)

Tags: Google

Several months ago, eBay subsidiary PayPal revealed the next evolution of its payment platform. Called PayPal X, the platform promised to open up new APIs (application programming interfaces) to developers, allowing them to create their own customized payment systems based on the PayPal. Only a few select partners had access to the APIs at the time, though.

However, that was back in July. Here at the PayPal Innovate Conference in San Francisco, PayPal is opening up its platform to thousands of developers. On stage are a slew of PayPal and eBay execs, including PayPal President Scott Thompson and eBay CEO John Donahoe.

The entire keynote is being streamed live via Ustream. There should be some interesting announcements, so we invite you to watch the live video with us. The embed is below:

Disclosure: PayPal is a Mashable sponsor

Tags: ebay, paypal

RSS, short for Really Simple Syndication, helps you stream all of your news and blog sources into an easy-to-manage RSS reader such as Google Reader. Millions of people use RSS to keep up with Mashable, The New York Times, and even LOLcats.

However, it does have its limitations. The big one is speed. It can take minutes to hours for a blog post to reach the reader through RSS. This has been a big reason why more and more people are turning to real-time services like Twitter and FriendFeed for their news. In the real-time web, delayed news and information just isn’t good enough.

Now WordPress has done something big that eliminates that RSS delay problem and brings Wordpress.com’s 7.5 million blogs into real-time, along with any other self-hosted Wordpress blog. It has implemented RSSCloud, an RSS element that makes instant syndication of blog posts possible. However, it does have a few obstacles to overcome before your RSS is just like Twitter.

RSSCloud and WordPress.com

Wordpress founder Matt Mullengweg explained the blog network’s newfound support for RSSCloud in a blog post earlier today. Essentially, while most RSS readers only periodically check servers for updates, RSSCloud makes checking for updates instantaneous. The result is that instead of waiting 15 minutes for your blog post to be syndicated, it will happen instantaneously:

Right now how most people interact with feeds is by checking that it updated every now and then, usually about once an hour. Can you imagine waiting an hour to get your emails? (The world would probably be more productive.) RSS Cloud is an extra element in your RSS feed that allows subscribers to say “Hey, let me know as soon as you’ve updated, kthx.”

While RSSCloud has been around for a while, Wordpress’s support of the element is nothing short of monumental. As ReadWriteWeb explains, RSSCloud is now active on every blog hosted on Wordpress.com, which numbers around 7.5 million and growing. There’s also an RSSCloud Wordpress plugin for self-hosted installs of the popular blog software.

Wordpress also intends to support other ways to make RSS more real-time, which could include integratio nwith “Jabber, email, Weblogs.com pings, SUP, pubsubhubbub, Twitter” and more.

Wordpress May Be Realtime, but RSS Isn’t Quite Yet

WordPress.com supporting RSSCloud doesn’t mean that your RSS feeds are instantly real-time though. It requires support by both the originator of the RSS feed and the RSS reader. Essentially this change is useless if Google Reader and Outlook don’t support it.

The support RSSCloud movement is gaining traction quickly, though. Dave Winer’s River2 currently supports it and LazyFeed just announced RSSCloud in the future as well. While these are small players, you can expect big players like Google to support it soon. The advantages to real-time RSS are just too large to ignore.

Once that happens, we could see a whole new revolution revolve around RSS. With updates as fast as Twitter, RSS could see a renaissance in terms of usage and innovation. We could be seeing new apps and developers using RSSCloud to make news instant. Real-time conversations are possible in RSS as well, meaning we could see a whole new form of blogging really soon.

Wordpress + RSSCloud could be the watershed moment that really pushes us into the real-time era of the web. Hopefully you’ll be getting Mashable in your RSS reader instantly very, very soon.

Image credit: Andrew Abogado, Flickr

Tags: rss, RSSCloud, Wordpress

Google Wave arrives on September 30th. On that day, Google will start sending out 100,000 invites to non-developers to its much-anticipated real-time communication platform.

It’s not even released and it’s generating more hype than almost any other web product in recent memory. The reason stems from its game-changing features and their potential applications on business, education, customer service, email, social networking, and more.

So with Wave on the way, we wanted to explore some of the potential of Google’s upcoming product. We have a few of our own ideas and included some from Google Wave developers, but more than anything, we want your ideas, so be sure to leave your great Google Wave invention in the comments! Who knows, maybe we’ll feature them in the future!

1. Wave-Powered Forums

This idea’s actually been in my head before, but it’s articulated with some depth by Andrew Camel in the Google Wave API Google Group:

“So I thought that it would be an awesome feature of google wave to have it power a forum. Each thread, instead of being multiple different posts, it would just be a google wave. So, instead of having to try a discussion by posting and going back to the page and checking for new replies and while you were posting, you missed a new part of the discussion, you can post like you are having an instant-message session and you can also save the posts like forum threads. I really think that this would be a great use of the google wave api.”

Real-time threads? Saving waves like forum threads? Google Wave?! Sign us up!

2. Wave-powered Commenting System

We actually alluded to this possibility in our Google Wave Guide when we discussed Wave Embeds:

“One possibility: Google Wave Embeds may be a real-time replacement to static comments. If Google perfects wave embeds, you could even see YouTube.com comments replaced with waves, although it is way too early to make any calls on the potential of this.”

Now that we’ve had some time to play with Wave, we think more than ever that Wave as a commenting system is a real possibility. Each blog post or YouTube video could have a new wave, where users could converse about practically anything in real-time. Anybody who comes in late can just play back the wave and get up to speed. It could be a whole new era for commenting.

3. Wave-Based Content Management System

A thread in the API group discusses the possibility of using Wave as a project management system. I’ll be honest – even I’ve been toying with this idea. Here’s what Jason Salas said in the thread:

I think that maybe many of the major CMS vendors will create extensions (if we don’t do it ourselves) to integrate their products with Wave. That’s what I’m working on now. But that is a neat idea to actually use Wave as its own CMS platform, with assumed features
like document creation/management, scheduling, RSS feeds, (micro) blogging, archival/search, etc.”

Can’t you see it?

4. Wave for Customer Support

This idea actually comes from a thread in the Google Wave development preview titled “What Will You Use it For?” It’s a remarkable discussion and brainstorming session over the potential of wave. One of the most fleshed-out ideas in the thread, though, is Wave for customer support. Here are some of the bullet-points for how Wave could be used in customer support:

- Sending trouble tickets
- Incident tracking can be a wave
- Call center analytics gadget
- Distribution list gadget
- Customer meta-data gadget
- Surveys can be a wave

Real-time customer support? Yeah, someone please build that.

5. Wave for Education

We reported a few days ago that Google is giving some schools and businesses an early look at Google Wave. But why? What could Wave possibly accomplish in the realm of education and business? A lot, we firmly believe.

I refer once again to the “What Will You Use it For?” Wave in the dev preview for some ideas for how Wave can be used in education.

- Building a more interactive / creative learning environment
- Proofreading / writing papers
-Brainstorming potential project ideas
- Interactive tutoring from home
- Collaborative Environment for Cyber Schooling

With more widgets, you could embed streams and communicate with professors in real-time. We’re excited about Wave’s potential to transform education.

What Are Your Ideas?

We’ve highlighted some of our ideas and many ideas from enthusiasts across the web. So now it’s your turn. What is your idea for Google Wave? We want to hear your thoughts and your opinions in the comments.

Oh, and if you need a little inspiration for your idea, be sure to check out our comprehensive Google Wave coverage:

- Google Wave: A Complete Guide

- Testing Google Wave: This Thing is Tidal

- The Top 6 Game-Changing Features of Google Wave

- Google Wave Extensions: An Inside Look

- Could Google Wave Redefine Email and Web Communication?

- Twave: Google Wave + Twitter

Tags: Google, Google Wave, Google Wave extension, Google Wave Gadget, Google Wave Robot, Lists

Facebook’s been evolving right before our very eyes. It started back in March, when Facebook rolled out a new homepage design and redesigned Facebook Pages. At the same time, they started announcing changes to open up the platform: public profiles, profile fans, public status updates, real-time search, and earlier this morning, Facebook Lite. Facebook’s been busy.

All of this is part of a process we sometimes describe as Twitterification. Facebook is opening up in parts in order to combat Twitter – another reason why Facebook completed that blockbuster acquisition of FriendFeed. But since these privacy and profile changes have occurred in parts, they have created a lot of confusion.

That’s why we have written this guide to Facebook’s most recent changes to profiles, status updates, and privacy features. We highlight the big changes and explain what is likely to come next. Here’s how the new Facebook is set up:

Profiles

In terms of privacy, there have been two major changes. The first one, which occurred back in March, is that you can make your Facebook profile public. You can make all elements or just parts of your profile public: photos, details, videos, work information, etc. This can be managed in Facebook’s profile privacy settings.

The other major change to profiles, announced in June, is the ability to have profile fans. It’s just like Twitter followers: they will be able to see your updates and info without you friending them. This feature is not yet launched, but will be coming soon:

Status Updates

Status updates have also changed. In the past, only your friends could see your publish posts and status updates (you know, that big “What’s on your mind?” box at the top of the homepage). But as of June, you have the ability to post status updates not only to your friends, but to friends of friends, to your networks, and to everyone. You may need to activate it in your Facebook profile privacy settings.

You’ll also notice that there’s a custom setting. You can post status updates just to specific friend lists. For example, post a personal update just to your top 20 friends, or you can let everyone on Facebook find your update about your big tweetup next week.

The change brings it more in line with Twitter, which is public by default. Really though, this was the prelude to yesterday’s big Facebook Search launch.

Realtime Search

As we covered in-depth yesterday, Facebook is currently rolling out realtime search. While the old search only could find things like apps, groups, and people, the new search is like a beefed-up version of Twitter Search. The new search crawls the last 30 days of news feed activity – photos, notes, images, videos, links, and status updates – and lets users search them all by keyword. Want to learn more about the FriendFeed acquisition or chatter about Mashable on Facebook? The new search helps:

So where does Facebook privacy play into all of this? The search covers all of your friends, but on top of that, it searches all public profiles and public status updates. So if you want to be found in search, you better change your Facebook privacy settings. Remember though, what you say will be visible to everyone then, so don’t say anything you wouldn’t discuss on your public Twitter feed.

What’s Next?

Facebook’s many new features can all be described with one word: openness. It has seen Twitter steal the spotlight and the attention, especially when breaking news and world events occur. Facebook, with its hundreds of millions of users, should be able to do the same thing, but cannot due to the network restrictions that have existed since Facebook’s inception as a college social network.

Facebook will encourage all of its users to join in on the world conversation by opening up their profiles, making their status updates public, and promoting its new realtime search tool. It will also promote users having conversations around news items – a la FriendFeed. The acquisition provides Facebook with a lot of technology that focuses on realtime updates, public conversations, and in-depth discussions. You will see integration with the world’s largest social network very quickly. FriendFeed may even become the model for public discussions on Facebook.

Luckily, you have a choice in these matters. If you want to keep your Facebook profile private between you and your closest friends, you can – just adjust your privacy settings to your network of friends. However, as Facebook opens up more and more, the pressure to open up your profile will increase as well. So prepare yourself for a new Facebook, one that intends to take down Twitter and even give Google a run for its money.

Tags: facebook, twitter